Traffic is the lifeblood of the internet. Websites need traffic to continue. Sites that can attract visitors who are interested in their offerings thrive and nurture. Those that don’t fade into obscurity in the space of a few weeks.

Wise webmasters know that they need to take action to attract in visitors. They might try a
number of different approaches, for example:

Advertise in the media
Execute search engine optimization techniques
Obtain links from third-party sites
Pay affiliates to find visitors for them
These are just a few possibilities, all of which are more or less effective, depending on the site or product in question. However, they all have one thing in common: they come at a significant cost, in terms of money, effort, or both.

But isn’t that precisely what you would expect in order to obtain a highly-sought-after commodity in a competitive market? Valuable results need hard work or hard cash, don’t they? Well, that’s an alternative. The truth is that there’s another way. A way that is much cheaper, easy to put in place, and by its very nature guarantees not only traffic, but traffic of a very high value.

Find out About the Strength of Type-in Domains

As you might guess from the name, a type-in domain is a domain name that people just type in. They haven’t followed a link, they haven’t performed a search, they haven’t just seen the domain in an advert on the Television. They have simply thought, “I want x”, enter whatever “x” is directly into the address field of their browsers and add an extension such as .com or .co.uk to the end. So if, for example, someone wants to spread-bet on rugby, they might type in rugbyspreadbetting.com. On hitting enter, they are of course taken straight to that site, if it exists.

I’m not talking about a few visitors here and there. This happens often. Estimates are in the range of 10 - 20% of total internet traffic.

Think about it for a second. Imagine that you’re a spread-betting company. You know it’s not easy getting high-quality, targeted traffic. Gaming is a very competitive market. In fact, whichever market you’re in, there are a lot of websites out there competing for the same pool of internet users. Yet here’s an incredible source of traffic that you could detain and funnel to your site merely by owning a type-in domain. The traffic would be totally yours — no-one else would have access to it. You don’t even need a separate site: you could redirect the domain to your current rugby page. The costs are minimal — a one-off payment to acquire the domain and then once a year renewal payments, typically around $10. The effort required is just about zero.

Buy a type-in domain and you get free traffic, that in fact wants to be there! But is it good quality traffic? Advertisers believe type-in traffic to be amongst the very best quality traffic there is. Visitors who turn up at your site via a type-in domain have had an initial thought or desire regarding your offering — they haven’t been influenced or incentivised in any way. They have taken action on that thought by choosing to obtain what they want from the internet and keying their thought directly into a browser. There’s no happier combination: they are motivated to pursue their idea and you know precisely what they are looking for. When they think of your product, they think of you automatically!

With the right type-in domain, you can have visitors like this. Maybe it’s time you used type-in domains to bring visitors to your website.

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